This is accomplished through finding weaknesses in a competitor's strategic position.
The aikido business model is often characterized as using a competitor's strength to get an edge over them. The pattern is used in the price of new software programs based on access to new features, number of users, and so forth. For example, when a customer has decided to purchase the core product or service, the salesman at an automotive dealership will usually offer an add-on sale. Depending on the industry, add-on sales may generate substantial income and profits for a firm. An additional item offered to a customer of a primary product or service is referred to as an add-on sale.
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